Reasons to Expand Business Internationally by Assignment Help Brisbane Experts

There are various traditional and emerging reasons that help the organizations to expand their business in international market. The traditional reasons that motivate companies to expand their business include increase in market share, increase in market image and achievement of competitive advantages from international market place etc. These traditional motives also support the organizations to maintain effective customer base in the international market. These reasons influence the companies to expand their market in international market place and achieve competitive advantage over their competitors. In traditional reasons, most of the companies expend their businesses in international market because through this companies can also improve their marketing image that support in achieving competitive advantages.

On the other hand our assignment experts says that, emerging reasons are also helpful for the companies to expand their business in the other countries of the world. The emerging reasons include globalization, technology, international trade policies, free trade between countries, etc. All these are helpful for the organizations and expand their business international market. In emerging reasons globalization is a main important factor that motivates an organization to create global strategies and approach wide range of customers for the products and services. Free trade policies and free trade between countries are also motivating reasons that helps the organization to expend their business in international market. Free trade provides platform to the organization to maintain effective and supportive relationship with the other countries and international organizations that support the image of the firm in the international market and will be helpful in the expansion strategies of organization.

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5 Different Concepts of professionalism Assignment Help

As per case study assignment help experts, Professionalism refers to the commitment of an individual to a certain way of life. There are various concepts of professionalism available such as accounting professionalism, construction professionalism, management professionalism, audit professionalism, and medical professionalism. As per the Assignment Help Melbournechanges in business environment, these professionalism are also changed in terms of changing perception of individual towards working in a particular business. Focus attention of individual and involvement of them also changed the concept of professionalism that changed relation of managers to employers, employees, and customers, and introduced a new kind of control over entry into business.

These different types of professionalism are used to control the activities at workplace through assigning tasks to concerned people and submitting report of the tasks. Functionalist and conflict approach differ from each other as functionalist approach supports to the profession as a positive tool for social development and works against the individualism and laissez-faire environment along with supporting collectivism. At the same time our  assignment help Melbourne stated that conflict approach supports the profession as negative or harmful monopolistic oligarchies that aim to control the technology that leads to the meritocracy. So, both approaches are against to each other in terms of application and uses.

Various characteristics of groups are available that typically classified as professions as education level, skill level in specific field, subjective relation of individuals, lifestyle and attitude towards work. These different groups promise to guard the public interest through being socially responsible. In this, by using and applying knowledge and skills different professionalisms promise to protect the public interest in particular profession in terms of serving for social welfare. Additionally, through respecting the society by using competence and commitment to ethical behavior, professionals keep promises to guard public interest in particular profession. For example, ethical and moral of accounting professional maintains public interest over this profession in terms of entering in this profession and having faith over it.

Appropriate behavior and expertise of the professionals also distinguishes different professionalism to each other along with maintaining interest of the public. For example, expertise in medical professionalism ensures the positive public interests in the services and profession of the medical. Through finalizing decisions in concern of public interest through focusing over maximum benefits for the society, construction professionalism promise to guard the public interest. So, effective and appropriate actions ensure to the contribution of different groups to promise to guard the public interest.

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Marketing Plan Assignment Help

Market overview:

Company background:
Sanitarium is the food company founded in 1898 mainly produces vegetarian products and breakfast cereals. The

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portfolio of products for the company mainly includes Weetbix, Marmite, Soymilk, UP as well as GO breakfast and whole grain cereals (Sanitarium, 2012). According to the marketing assignment help experts, The main mission of the company is to provide nutritional food in order to improve well being and health of community and also offering easier nutrition information and health advice in practical manner.

Market size:
As per the research conducted by al leading organization, the market of baking mix and cereal food have grossed more than $3bn revenue in the Australian market (Sanitarium, 2012).

Market Structure:

The market of cereals within Australia is of oligopolistic nature at the mature stage of life cycle where Kellogg is the leader in the same business market (Sanitarium, 2012).

Competitor Analysis:
Nutri grain cereals of Kellogg and Uncle Toby are the leading competitors for the company. Kellogg is well renowned brand and have strong household base within Australia (Westwood, 2016). The company’s presence in several countries has given its more distributed range. The company also focused to maintain their environmental as well as social responsibility.

Uncle Toby’s remains strong name in field of cereal market for breakfast within the Australian households (Melchiorre and Johnson, 2017). The manufacturing operations of company are based on local conditions of Australia which mainly focused to enhance relationships with the customers.


The segmentation for cereal market is done in four segments which includes Sweet-Tooths, Body watchers, Energy Junkies and Healthies. Healthies are interested in most nutritional cereals in order to improve well being of community (McDonald and Wilson, 2016). Sweet Tooth segment have best taste and demographic mainly describes children of age group from five to twelve. Body watchers mainly involve women who are more conscious to their image. Energy Junkies enjoy healthy lifestyle including exercise and sports.

SWOT analysis:
This is one of the most favourite cereals for Australia and only brand which represents Soccer team of the country with its brand.

The products of the company are not so delicious and tasty as compared to their competitors in the cereals market (Sanitarium, 2012).

Increased demand and awareness towards healthy eating has opened more paths for the company (Sanitarium, 2012).

More competitive brands, more substitution for cereals within market, or cheaper home based cereals have become serious problems for the company (Culley et al, 2017).

Culley, B., Graham, J., Kay, G., Norberry, J. and Wilson, S. (2017) Digital Marketing Plan: Naked Wines Australia. Newcastle Business School Student Journal, 1(1), pp.68-89.
McDonald, M. and Wilson, H. (2016) Marketing Plans: How to prepare them, how to profit from them.USA: John Wiley & Sons.
Melchiorre, M. and Johnson, S. (2017) Finding New Ways to Reach Older Students: Creating a Social Media Marketing Plan for Professional and Continuing Higher Education Programs. The Journal of Continuing Higher Education, 65(2), pp.73-81.
Sanitarium (2012) Marketing Plan Summary Sanitarium – Weet-Bix. [Online]. Available at: (Accessed: 05 Jul, 2017).
Westwood, J. (2016) How to write a marketing plan.UK: Kogan Page Publishers.


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